I won a Nissan Cube
According to Nissan Andre Molnar is one of the 50 most creative Canadians
The 2009 Nissan Canada contest, known as the Hypercube campaign, was a unique social media-driven competition designed to promote the launch of the Nissan Cube in Canada. The contest invited Canadians to showcase their creativity using social networking tools, with the goal of expressing their unique personalities and talents. Out of over 7,000 registrants, 500 finalists were selected to compete for public votes and the attention of a celebrity judging panel, all vying to win one of 50 new Nissan Cube vehicles (press release 1, press release 2).
The Contest
Follow a social media account.
Engage with those interested.
Begin to demonstrate your innovation and creativity.
Make the cut.
Cultivate an audience.
Stay Engaged.
Show off all you've got.
Be authentic.
Be judged by celebrities.
Beat out thousands that started the journey at the start.
The Prize
A brand new 2009 Nissan Cube (I still drive that car today. I still love it.)
From Perplexity: what made the contest so innovative
- Social Media Focus: Unlike traditional car giveaways that relied on TV, radio, print, or billboard advertising, Nissan Canada used an entirely digital approach. Contestants created online profiles and used social media to campaign for votes, share creative content, and build communities around their entries (press release 1, octopusmediaink, press release 2).
- Creativity as Currency: The campaign rewarded social creativity, not just luck or random selection. Finalists submitted songs, artwork, videos, and other creative projects to stand out and earn votes from the public (press release 1, press release 2).
- Community Engagement: The contest fostered an extensive online community among the 500 finalists, who interacted with each other and their local communities, amplifying the campaign’s reach and impact (press release 2).
- Public Voting and Celebrity Judging: Winners were determined by a combination of public votes and evaluation by a celebrity panel, adding layers of engagement and excitement (press release 1).
This approach was considered groundbreaking at the time because it leveraged the power of digital communities and user-generated content, making the campaign highly interactive, viral, and relevant to a younger, tech-savvy audience (octopusmediaink, press release 2).
Other links
[1]
canada.nissannews.com
[2]
canada.nissannews.com
[3]
octopusmediaink.com
[4]
marketingmag.ca
[5]
canada.nissannews.com
[6]
yorku.ca
[7] calgaryherald.com